About

We are a team of collaborators from the worlds of science and business who are passionate about stopping data loss.
WHO WE ARE

Developed with $10M in DARPA funding by a team of Columbia University scientists, our flagship product Novo is the first Data Loss Detection and Response (DDR) technology that tracks and protects documents – agentlessly – inside and outside the enterprise walls. With Allure’s Novo, you can detect data breaches earlier, stop data loss in real time, and reduce the cost and time of post-incident investigations. We believe enterprises should be able to work without borders, and with the assurance your documents are secure wherever they go.

Our Team

Mark Jaffe

As the Chairman and CEO of Allure Security, Mark is responsible for running all facets of the business. Mark is an accomplished high tech executive with a strong management track record of building products, delighting customers, and driving sales growth. Prior to joining Allure Security, Mark co-founded Prelert and served as its Chief Executive Officer thru its 2 funding rounds, growth to become the market leading anomaly detection solution for Splunk and Elastic, and eventual acquisition in 2016. He formerly served as the Worldwide Vice President of Firewall and Behavioral Analysis Sales at McAfee, where he was instrumental in integrating products into the McAfee solution portfolio, ramping sales and growing the sales organization of a $100M+ business. Prior to McAfee, Mark built and led sales organizations at software startups Securify, Axentis, OnLink and JYACC, consistently growing revenues 30-100% year on year. At OnLink Technologies, Mark grew revenues from 0 to $20M in under 2 years, leading to the acquisition of OnLink by Siebel Systems for $609M.

Dr. Salvatore Stolfo

Dr. Salvatore Stolfo is a people-person. And that makes him unique in a field where folks focus on making machines. As professor of Artificial Intelligence at Columbia University since 1979, Dr. Stolfo has spent a career figuring out how people think and how to make computers and systems think like people. Early in his career he realized that the best technology adapts to how humans work, not the other way around.  Dr. Stolfo has been granted over 47 patents and has published over 230 papers and books in the areas of parallel computing, AI knowledge-based systems, data mining, computer security and intrusion detection systems. His research has been supported by numerous government agencies, including DARPA, NSF, ONR, NSA, CIA, IARPA, AFOSR, ARO, NIST, and DHS.

VP of Sales
John Sullivan

Over 20 years of outstanding Sales leadership, delivering ever increasing revenues and developing and executing worldwide go-to-market strategies for both start-up and established software corporations. Prior to Allure Security, John was Vice President of Sales at Uplevel Security, a pioneer in the Incident Analytics space and before that was Vice President of Worldwide Sales at Prelert which was acquired by Elastic in 2016.

Director of Marketing
Erin Ehsani

Erin Ehsani is the Director of Marketing at Allure. A veteran of startups in publishing and technology, Erin has worked on both sides of creative and strategy to craft authentic stories for products and people. A storyteller at heart, Erin specializes in creating meaningful experiences for the audience, whether a reader or end-user. After years of teaching writing at Columbia University, Erin applies the same philosophy of teaching to her work with the scientists of Allure: make research live outside the lab, beyond journals and into the lives of people who can use good information. She believes creativity begins with the permission to fail.

Director of Engineering
Dr. Shlomo Hershkop

Dr. Shlomo Hershkop is Allure’s Senior Technical Lead, and has been working with Allure’s technologies since they were being developed in Columbia University’s Intrusion Detection Systems Lab.  As a professor at Columbia and U Penn, Shlomo has worked with a kaleidoscope of different technologies, including kernel development, android programming, and embedded systems.  He loves making things work and considers computer systems as a collection of pieces that, when we understand how they fit together, can help build better solutions. Shlomo believes that,  “Computers today are as useful as cement shoes. We need to make them ubiquitous and usable like a can of soda.”




Board



Rick Grinnell

Rick Grinnell is a Founder and Managing Partner at Glasswing Ventures, an early-stage venture capital firm dedicated to building the next generation of AI technology companies that address the connected world and the security of the ecosystem. As a venture capitalist and seasoned operator, Rick has invested in some of the most dynamic companies in security, enterprise infrastructure and storage. During his 15 years of venture capital experience, most recently as co-founder and Managing Director of Fairhaven Capital, he has led investments and served on the board of directors for companies such as EqualLogic (acquired by Dell), Prelert (acquired by Elastic), Pwnie Express, Resilient Systems (acquired by IBM), Trackvia and VeloBit (acquired by Western Digital).

He is also active with various entrepreneurial programs at the Massachusetts Institute of Technology (MIT), Harvard and Tufts Universities, and is a frequent judge at MassChallenge. Rick’s contributions to the broader community include serving as a member of the Board of Directors of Big Brothers Big Sisters of Massachusetts Bay, as Vice Chairman of the Board of Overseers at the Museum of Science in Boston, and as a member of the Educational Council at MIT.

David Murphy

David Murphy is Chairman of the Board of Allure Security Technology. Prior to his advisory and board role at Allure, David was the President and COO of Blue Coat Systems responsible for all facets of field, product, business and day-to-day operations. Mr. Murphy has more than 30 years of demonstrated successes in driving market expansion, revenue growth and operational excellence at companies such as IBM Tivoli, HP and Mercury Interactive. Prior to Blue Coat, Mr. Murphy was senior vice president for HP’s LaserJet and Enterprise Solutions business unit within the company’s Imaging and Printing Group, Chief Financial Officer of Mercury Interactive, and President and General Manager of Tivoli Systems, an IBM Division.

Dr. Salvatore J. Stolfo

Dr. Salvatore Stolfo is a people-person. And that makes him unique in a field where folks focus on making machines. As professor of Artificial Intelligence at Columbia University since 1979, Dr. Stolfo has spent a career figuring out how people think and how to make computers and systems think like people. Early in his career he realized that the best technology adapts to how humans work, not the other way around.  Dr. Stolfo has been granted over 47 patents and has published over 230 papers and books in the areas of parallel computing, AI knowledge-based systems, data mining, computer security and intrusion detection systems. His research has been supported by numerous government agencies, including DARPA, NSF, ONR, NSA, CIA, IARPA, AFOSR, ARO, NIST, and DHS.

Mark Jaffe

As the Chairman and CEO of Allure Security, Mark is responsible for running all facets of the business. Mark is an accomplished high tech executive with a strong management track record of building products, delighting customers, and driving sales growth. Prior to joining Allure Security, Mark co-founded Prelert and served as its Chief Executive Officer thru its 2 funding rounds, growth to become the market leading anomaly detection solution for Splunk and Elastic, and eventual acquisition in 2016. He formerly served as the Worldwide Vice President of Firewall and Behavioral Analysis Sales at McAfee, where he was instrumental in integrating products into the McAfee solution portfolio, ramping sales and growing the sales organization of a $100M+ business. Prior to McAfee, Mark built and led sales organizations at software startups Securify, Axentis, OnLink and JYACC, consistently growing revenues 30-100% year on year. At OnLink Technologies, Mark grew revenues from 0 to $20M in under 2 years, leading to the acquisition of OnLink by Siebel Systems for $609M.