Articles about website spoofing, cybersecurity trends, and how to protect your customers from hackers.
Phishing attacks lure unsuspecting people to click on links that lead to realistic-looking fake pages (spoof websites). The goal: stealing the victim’s login credentials. This attack vector dates back to the rise of email in the 1990s. But these days, cybercriminals can spread malicious URLs in other ways, too, such as direct messages in social media apps and texts.
Phishing attacks are effective for a simple reason: people can’t help but be tricked into clicking.
To stop a phishing attack in is tracks, it’s important to first understand how they work. Let’s review the most common stages of a typical phishing attack:
These are the basic steps that hackers employ to steal user credentials, but there are others. Some more sophisticated attackers can surpass a website’s multi-factor authentication mechanisms when a user attempts to reset their password. This was the case in the recent YouTube phishing scam that compromised 23 million users’ credentials. The adversary can keep the same phishing attack going, or they may move on to a new target company.
For enterprises, a top priority should be protecting your customers. But too many anti-phishing approaches only focus on employees. With the right tactics, you can ensure that customers’ trust in your brand stays intact. Protecting your customers from phishing attempts shows that you care about their security and privacy. Phishing represents a “perfect storm” that lures people to fall victim to well-crafted phishing emails disguised as communication from a trusted brand, and spoof websites that are difficult to distinguish as malicious.
To learn more about how Allure protects customers from phishing attacks, get in touch today.
Posted by Salvatore Stolfo