This article was originally published to the Ecommerce times, an extension of the ECT News Network in January 2023
Copycat websites increasingly surface on the web stealing customers’ cash and damaging e-tailers’ branding and trustworthy reputations. Until now, most brands tolerated the threat but seemed powerless to prevent it; that scenario may be starting to change.
To combat this e-commerce thievery, some cybersecurity experts suggest that businesses and marketing officials get proactive solutions to find and remove fake websites. Additionally, by creating social media accounts on all social platforms, marketing teams can protect their brands’ image, whether the account is being actively used or not for marketing.
Marketers are tasked with building customer relationships and trust to get customers to be loyal and transact with them, according to Josh Shaul, CEO of Allure Security and co-author of “Practical Oracle Security: Your Unauthorized Guide to Relational Database Security.”
Read the full article “Marketing and Security Must Ally To Eradicate Brand Impersonation Fraud” on the Ecommerce Times website.
