This article was originally published by IT Business Net in November 2022
A strong brand goes a long way in building trust with consumers. Brands that consumers perceive as reliable, secure, and trustworthy enjoy increased customer loyalty and lower customer acquisition costs.
Consumers have come to expect that brands they trust are working to ensure their safety when they interact with the brand online. The majority of consumers (63%) believe it’s a brand’s responsibility to protect against websites spoofing the brand. Companies that fail to monitor and respond to spoofs of their brand online will pay a price, even if they haven’t necessarily done anything wrong.
Read the full article “The Harmful Effects of Brand Impersonation” on the ITBusinessNet website.
