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The Rise of Brand Risk on Twitter

31 - January 2023

This article was originally published to Risk Management Magazine on January 30, 2023

Ever since Elon Musk took over Twitter on October 28 of last year, the company has been in a state of turmoil. In addition to making a number of abrupt policy changes, the new CEO laid off thousands of employees, many of whom were from the content moderation teams responsible for fighting abuse and misinformation on the platform. As a result, many businesses are questioning the future of brand safety and reputation on Twitter.

It is imperative that businesses realize that despite their best intentions, social media platforms do not care as much about their brand and customers as they do. Meta recently clarified how they will attempt to make it easier to report brand impersonations for takedown, but that does not mean they are looking for impersonations to the same degree you would like them to. In short, businesses cannot rely on Meta, Twitter or other social media platforms to protect their brand online.

Read the full article “The Rise of Brand Risk on Twitter” on the Risk Management Magazine website.


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