42 Exciting B2B Startups to Watch out for in 2019

These startups and their passionate founders are trying to revolutionize existing B2B solutions. Find out what they are working on.

Allure Security is a Boston-based cybersecurity startup that is helping large businesses fight back against data breaches using technology-powered trickery: fake documents that lure would-be cyber thieves and track their locations, enabling companies to identify hackers and leakers.

The innovative deception technology company was founded by Columbia University Professor Salvatore Stolfo with a $10M investment from DARPA. The goal of that research: Develop new ways to stop data leakage in the post-Snowden era.

Stolfo, now CTO of Allure, spent years researching sophisticated document tracking technology, securing more than 80 patents in the process.


This patented technology, known as a beacon, became the foundation of Allure Security. Think of it as GPS for sensitive documents.

The company received a $5M early-stage investment at the beginning of 2018 and has used this funding to further develop its Decoy Documents, highly convincing but fake documents that are embedded with beacons.

Decoy Documents detect any activity involving the documents and send alerts with geographic location to the company, letting them know that someone’s been snooping. The tech has been proven to be 98% effective and accurate.

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Posted by Mikala Vidal on Nov 22, 2018, 5:34:00 PM
Mikala Vidal

Mikala Vidal

Mikala Vidal is the VP of marketing for Allure Security, responsible for driving the company’s go-to-market strategy, channel partner marketing, sales enablement, lead generation and communications.
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